BITTER BLACKOUT

The objective was to create an 'edgy' lager beer brand, that would attract alcoholic beverage enthusiasts, whom don’t mind a bit of great flavor in their beer. The branding is rooted in otherworldly / supernatural themes and a quirky attitude. The roughness and chaotic nature of the main graphics were only elevated by the surrounding patterns, a strong handwritten style, grungy textures, and a recognizable and striking monochromatic finish. Also, what beer brand doesn't have coasters and coolers with their graphics on them?