DEAD WEIGHT

The aim was to create an inexpensive and suave award-winning wine brand, that would attract a wide range of enthusiasts. This brand has its roots in Mexican heritage, with the use of traditional iconography - a woman with Dia de Los Muertos face paint, marigold flowers, and vintage colors. The theme was heightened through the heavy use of bold linework and quite a gloomy presentation. It was decided to keep the bottles concise, while presenting some limited-edition pieces, including a casket box and stemware goblet.