HOOKUP CULTURE

The objective was to create a self-published underground booklet based off a podcast, to attract aficionados and book lovers. This fanzine is based off an episode from "Hidden Brain", and covers the negative social effects that will come from the hookup culture. Therefore, it was stylized with a harsh play on words, with a heavy use of grunge textures, and bleak colors. The type was very brash, bold, and aggressive to emphasize the messages being told. Ultimately, it did its job being a truly unapologetic and unruly piece of work.