Utaco

The objective was to design the branding for a modern and quite spunky restaurant, that would give people a taste of Mexico’s traditional culinary heritage, which is often lost in the USA. The letter 'U' in Utaco comes from the ability to choose the fresh ingredients right in front of you. The identity was stylized with bold lines and attention-grabbing colors, along with in-your-face graphics such as the big pepper bomb. The collateral such as the carry-out boxes and bags were also constructed with the same thought in mind.